Product Development


• from and with children
• close co-operation with pedagogues and kindergartens
• creative co-operation with authors

Test in kindergarten

• intensive test with various institutions of early childhood education
• prototype test concerning conceptualisation, areas of education and play value
• children decide on the next stage of the product development process for the prototype

Enhancement and sampling

• development of the product idea towards a specific concept (P-E-L)
• transformation of the idea into a prototype with the help of professional designers
• prototype manufacturing with long-term suppliers
• securing functionality, safety andquality requirements


• mass production after all relevant product requirements have been met


• presentation at major toy fairs (Nuremberg, Hong Kong)
• distribution to more than 60 countries worldwide