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NOVELTIES
We are constantly working on expanding our product range and adapting it to the needs of today's generation. Highlight of our current novelties are the roleplay stations "Fire & Police Department" and "Ice Cream & Shop".
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Playfully discover the world! The lovely manufactured and very aesthetic materials encourage children from 18 months to make their first experiences with wooden toys. Simple shapes and colours want to be discovered and played with.
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Baby & Toddler
Immerse yourself in the exciting world of puzzles! Whether layer puzzles, frame puzzles or matching puzzles. Discover numerous puzzles for children with different themes and a high level of challenge. The XXL floor puzzles are a particular highlight.
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Puzzle
Innovative Spielideen mit hohem Aufforderungscharakter und gelernt wird ganz nebenbei. Die Spiele sind mit viel Liebe zum Detail entwickelt und umgesetzt. Moderne und frische Designs und der Mix aus unterschiedlichen Materialien begeistern. Alle Lern-Spiele sind den Bildungsbereichen wie Mathematik, Sprache etc. zugeordnet.
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Spiele
How does a ball roll and how can this tower stand stable? Through building and experimenting, children learn about the world in a playful way and solve challenges together.
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Building & Experimenting
It all starts with Fröbel. The inventor of the kindergarten revolutionised the way children developed in his day. Even today, his play gifts and laying materials promote children's holistic development. A model for the future from the past.
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POLY-M
Creative building fun from little to grown-up. There are no limits to creativity with our colourful Poly-M building blocks. Easy to handle, soft and washable.
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How do the wall and the room become part of the play? We bring play elements to the group room wall and help to take care of groups of children with practical elements.
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A sustainable play world: PLUGit by beleduc is a modular plug-in system that not only offers creative play fun, but also integrates educational functions. Fits into any room concept, even if there is little space available.
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ROLEPLAY
Let yourself be taken into fantasy worlds and creative stories. With our lovely hand puppets, action theatre and much more, we help to stimulate and encourage children's creativity and communication.
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Music strengthens children's development in many ways: Playing an instrument supports fine motor skills, hand-eye coordination and memory. Making music together also trains social skills and patience. Creativity and self-confidence are at the forefront of personal growth.
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It is especially important that the children are taught to enjoy movement and are active with pleasure. At the same time, motor skills are promoted and body awareness, coordination skills, sense of balance and spatial experience are trained through simple sequences and exercises.
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SAND & WATER
Playing in the fresh air is great fun with sand toys. Find a good range of great bestsellers that are robust and durable and will delight any kindergarten. Have fun playing with them!
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TOPTRIKE
Driving fun is guaranteed with the great TopTrikes! The innovative vehicles of the TopTrike brand promote motor skills in a playful way and integrate sport and play into everyday life. We have been the expert in this field for more than 25 years.
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TOPPLAY
Discovering nature with children and exercising in the fresh air is the motto of the new product range. Our outdoor products bring creative role play outside and promise lots of fun.
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Great DIY fun and creative gift ideas. Whether pens, craft materials or gift items. This is where it gets creative. Paint, scratch and craft. There is something for every event and season.
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GIFTS
Funny little gifts suitable for children are put together in this category. Because which child is not happy about a colourful jumping monster, a mini flash light or a magnetic bookmark to mark the favourite place in the picture book.
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Product categories
Educational areas
We place great emphasis on the holistic approach to education and draw on the support of experienced educators.
Balance
The child learns the law of balance.
Tactile
The child learns to grab and experiences the shape, size and character of the materials.
Visual
The child learns conscious perception by sight.
Auditory
The child leanrs conscious perception by hearing.
Cognitive
The child leanrs to solve challenges on his own and to think in contexts.
We are 
Children do not play to learn, but they learn, because they play.
Your best partner for promoting early childhood education - play and learn with fun. We offer innovative products and educational toys. Through diverse, complementary play concepts and play instructions, valuable learning products are created according to a holistic approach to education.
more about us
High quality and robust quality for long gaming use
Innovations and game concepts in tune with the times
Own and innovative product development
Child-friendly support with a high fun factor while learning
Family business with social responsibility
International educational network from practice and science
Awards
Our work is rewarded not only by the smiles of the children.
